Privacy Policy
Effective Date: August 18, 2026
Last Updated: August 18, 2026
Modern Cat Society respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://moderncatsociety.com/, contact us, or interact with our content, affiliate links, analytics tools, and advertising services.
By using the website, you acknowledge the practices described in this Privacy Policy. If you do not agree with this policy, please discontinue use of the website.
1. Who We Are
Modern Cat Society is an independent digital publication owned and operated by Demosthenes Cesar Staudinger Filho, based in São José dos Campos, São Paulo, Brazil.
For privacy questions or requests, contact:
Email: hello@moderncatsociety.com
Website: https://moderncatsociety.com/
2. Information We Collect
We collect information in three general ways: information you provide, information collected automatically, and information received from service providers.
Information You Provide
You may voluntarily provide information when you email us or communicate with us about an article, correction, product suggestion, partnership, media request, or other inquiry.
This information may include:
- Your name;
- Email address;
- Company or professional affiliation;
- Website address;
- The contents of your message;
- Product, partnership, or campaign information;
- Any documents or other information you choose to provide.
Please do not send sensitive personal information, medical records, financial account information, passwords, or other confidential material through ordinary email.
Information Collected Automatically
When you visit the website, our hosting, security, analytics, and technical service providers may automatically collect information such as:
- Internet Protocol address;
- Browser type and version;
- Device type and operating system;
- Language and general location derived from an IP address;
- Referring and exit pages;
- Pages viewed and links clicked;
- Date, time, and duration of visits;
- Cookie identifiers and similar technical information;
- Website errors, security events, and diagnostic information.
This information is generally used to operate, secure, measure, and improve the website.
Information From Third Parties
We may receive aggregated or limited information from analytics providers, affiliate programs, advertising partners, hosting providers, and security services. For example, an affiliate program may report that a qualifying purchase occurred without providing us with your full payment details.
We do not directly collect or store your Amazon account credentials, full credit card number, or payment information when you make a purchase on a third-party retailer’s website.
3. How We Use Information
We may use information to:
- Operate, maintain, and secure the website;
- Respond to questions, feedback, corrections, and partnership inquiries;
- Understand how visitors find and use our content;
- Improve website design, navigation, accessibility, and performance;
- Research and update articles;
- Measure affiliate link activity and content performance;
- Detect spam, fraud, misuse, or security threats;
- Maintain business and editorial records;
- Comply with legal obligations and enforce our Terms of Use;
- Display and measure advertising if advertising services are enabled.
Where applicable law requires a legal basis, we process information based on consent, legitimate interests, performance of a requested service, compliance with legal obligations, or another basis permitted by law.
4. Cookies and Similar Technologies
Modern Cat Society and its service providers may use cookies, pixels, tags, local storage, and similar technologies.
These technologies may support:
- Essential website functions;
- Security and fraud prevention;
- Remembering privacy preferences;
- Audience measurement and analytics;
- Affiliate link attribution;
- Advertising and ad measurement when advertising is enabled.
For more information about the technologies used and how to manage your choices, read our Cookie Policy and use Manage your cookie preferences
You can change or withdraw your consent at any time using the controls below:
5. Google Services
The website uses Google Tag and may use Google Analytics or related measurement services to understand website traffic and content performance. Depending on the configuration and your consent choices, Google may receive information such as device information, browser information, IP-derived location, pages viewed, interactions, and cookie identifiers.
Google explains how it uses information from websites that use its services at:
You can learn more about Google’s privacy practices at:
6. Advertising
Modern Cat Society may display advertising through Google AdSense or other advertising networks.
When advertising is enabled, third-party vendors, including Google, may place or read cookies on your browser or use web beacons, IP addresses, and similar technologies to serve, personalize, limit, and measure advertisements. Google’s use of advertising cookies may enable Google and its partners to serve ads based on visits to this website or other websites.
Depending on your location and choices, ads may be personalized or non-personalized. You may manage Google advertising preferences at:
You may also learn about industry opt-out tools at:
When consent is legally required, advertising and other non-essential technologies should be controlled through the website’s consent management platform.
7. Affiliate Links and Amazon Associates
Modern Cat Society participates in affiliate marketing programs, including the Amazon Services LLC Associates Program.
Some links are affiliate links. If you click an affiliate link and make a qualifying purchase, we may receive a commission at no additional cost to you.
When you click a link to Amazon or another retailer, you leave Modern Cat Society. The retailer may collect information and use cookies according to its own privacy policy and terms. We do not control the retailer’s data practices.
For additional information, read our Affiliate Disclosure.
8. How We Disclose Information
We may disclose information to:
Service Providers
Companies that support hosting, website delivery, analytics, email, security, spam prevention, consent management, advertising, or other technical operations may process information on our behalf or for their own disclosed purposes.
Affiliate and Advertising Partners
Affiliate networks and advertising providers may receive link, device, browser, cookie, or interaction information necessary for attribution, fraud prevention, ad delivery, or measurement.
Legal and Safety Purposes
We may disclose information if reasonably necessary to comply with law, legal process, regulatory requests, protect rights and safety, investigate fraud, or enforce website policies.
Business Transfers
If the website or its assets are sold, reorganized, transferred, or merged, relevant information may be transferred as part of that transaction, subject to applicable law.
9. Sale, Sharing, and Targeted Advertising
We do not sell personal information in exchange for money.
However, some disclosures involving analytics or advertising technologies may be considered a “sale,” “sharing,” or use for targeted advertising under certain U.S. state privacy laws, even when no money is exchanged.
Where those laws apply, you may request to opt out by using
or emailing hello@moderncatsociety.com with the subject line Privacy Request.
Where legally required and technically applicable, we will treat a recognized Global Privacy Control signal as an opt-out request for the browser or device sending the signal.
10. Your Privacy Rights
Depending on where you live and whether a particular law applies to our activities, you may have rights to:
- Know or access personal information collected about you;
- Correct inaccurate personal information;
- Request deletion of personal information;
- Receive a portable copy of certain information;
- Withdraw consent where processing is based on consent;
- Object to or restrict certain processing;
- Opt out of targeted advertising, sale, or sharing;
- Appeal a decision concerning a privacy request;
- Receive equal service and not be discriminated against for exercising a privacy right.
To submit a request, email hello@moderncatsociety.com with the subject line Privacy Request and describe the right you wish to exercise.
We may need to verify your identity before completing a request. Authorized agents may be required to provide proof of authority. We will respond within the period required by applicable law.
These rights are not absolute, and exemptions may apply. If a privacy law does not apply to our activities, we may still consider reasonable requests at our discretion.
11. California Privacy Notice
If the California Consumer Privacy Act, as amended, applies to our activities, California residents may have rights regarding access, correction, deletion, and opting out of sale or sharing.
During the preceding 12 months, the website may have collected the following categories of information:
| Category | Examples | Main purposes | Possible recipients |
|---|---|---|---|
| Identifiers | Email address, IP address, cookie identifiers | Communication, security, analytics | Hosting, email, analytics, security providers |
| Internet activity | Pages viewed, links clicked, referring page, interactions | Analytics, website improvement, affiliate attribution | Analytics, affiliate, advertising providers |
| Approximate location | General location derived from IP | Security, regional settings, analytics | Hosting and analytics providers |
| Professional information | Company and role voluntarily included in partnership inquiries | Responding to business inquiries | Email and business service providers |
We do not knowingly collect sensitive personal information for the purpose of inferring characteristics about visitors.
California residents may use the methods described in Section 10 to submit a request.
12. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this policy, including responding to messages, maintaining editorial and business records, preventing abuse, resolving disputes, and complying with legal obligations.
Retention periods vary according to the type of information and the settings of our service providers. Information may be deleted, anonymized, or aggregated when it is no longer reasonably required.
13. Data Security
We use reasonable administrative, technical, and organizational measures intended to protect information. However, no website, email service, transmission method, or storage system can be guaranteed to be completely secure.
14. International Visitors and Data Transfers
Modern Cat Society is available internationally. Information may be processed in countries other than the country where you live, including countries where our service providers maintain infrastructure.
Where required, we use or rely on legally recognized mechanisms and safeguards for international data transfers.
15. Children’s Privacy
Modern Cat Society is intended for a general adult audience and is not directed to children under 13 years of age.
We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact hello@moderncatsociety.com so that we can review and, where appropriate, delete it.
16. Third-Party Websites
The website contains links to retailers, manufacturers, research sources, social media platforms, and other third-party websites. Their privacy practices are governed by their own policies. We are not responsible for how third parties collect or use information after you leave our website.
17. Changes to This Privacy Policy
We may update this Privacy Policy when our practices, services, vendors, or legal obligations change. The revised version will be posted on this page with a new “Last Updated” date.
Material changes may also be communicated through the website or consent interface when appropriate.
18. Contact Us
For privacy questions or requests:
Modern Cat Society
Legal operator: Demosthenes Cesar Staudinger Filho
Location: São José dos Campos, São Paulo, Brazil.
Email: hello@moderncatsociety.com
Website: https://moderncatsociety.com/